SEO On-Page Optimization Checklist
If you own a business or any enterprise, you have a website on the internet.
The first impression is the last, and you want your clients and customers to look at your website first and form an excellent opinion.
About 70% of the world population first checks about a specific enterprise on the internet before visiting the place. So if you own a furniture enterprise, your potential customer is probably checking about you and your outlet on the internet. If they like it, they would come down to your shop and make some purchases.
To have a particular website, you have to know how to do on-page optimization in SEO, according to the available search engines. Only then you can make real success by using the internet.
Find the top ways to optimize the SEO of your page. And before you learn the top ways, let us have a look at the basics first.
What Exactly Is SEO?
SEO stands for “search engine optimization.” This means how well your website is optimized so that it appears first on the search engine results page (SERPs).
Studies show that only the first five results from the SERPs get the most number of clicks by the user. So optimizing your page is highly relevant.
This helps you bring a large number of organic traffic to your page. So either you gain potential customers and get that bounce rate lowered, or you earn some money because yes, of course, you earn that way.
No matter how good your enterprise is or how well your writing skills are if you don’t optimize your page using a few simple rules, you don’t get to make the most success out of it.
There are specific keywords that you must use around 4% of the time in your blog to have the maximum optimization. That is in an article of about 100 words, 4 of your words should be the keyword.
Use tools like Ubersuggest to find out the suitable keyword around your niche or area.
Specific keywords are almost seasonal. That is, people are most likely to search for “sweaters” only during the winters. So think that way. How would your viewers like your content to be? And what they would like to press on the keyboard while searching for their answer. Provide as much information on a topic as possible.
This is one effective way of boosting your SEO.
Optimize your Title Tag
Consider the following screenshot.
The part that has been highlighted is called the title tag of your page result.
It is a good idea to include your keyword in the site title tag. This helps Google to understand that your site contains the necessary information. Google also indicates to the searchers with the help of this technique that your website contains what they are searching for.
Therefore you get ranked even higher on the search engine results page.
Remember that you only are allowed a certain number of words for this. So spend your time thinking about an appropriate title for your blog post.
The brief snippets, just below the title tag, tell users what they can expect from the blog post. This also has a character limit. If not specified, Google automatically takes the first 160 characters from your post.
Alt Texts and URLs
Altering the alt texts for every image is essential. Google doesn’t interpret pictures the same way we do. Just go for simple, straightforward captions, and search engines can easily classify your images.
Optimize your URLs in such a way that they are straightforward, and make sense. The same goes for your keywords too.
Also Read: How to choose an SEO company?
Page Load Time
Adding lots of images might appear lucrative right now, but they adversely affect the loading time of a page. Even if the loading time increases by 1-3 seconds, a site is expected to see a bounce rate of 32%. So make sure you are checked.
Use tools like PageSpeed Insights to check your loading time. If you don’t make your mark, then work on it. Users don’t like to wait while having the answers to their questions.
Providing links is the way of connecting one page to another. So if you add new pages, there is no way for google to find them out unless you link them to an already existing page.
A study shows that blog posts having H1 tags ranked higher than the ones that did not.
It is easier for a searcher to look for what they are looking for if headers are present. And for search engines, it is easier for them to scan the content and better understand the main points.
Keywords have played a role in how search engines rank the content, and that still holds today.
But today, as algorithms become more advanced, they also consider how relevant the content of a page is in comparison to a user’s search.
This would mean that putting specific keywords into the title tags and headers is no longer enough. You also need to provide sufficient information that should match the requirement behind those keywords.
For a user, this is a huge benefit. As searchers, we can be sure that the pages we see on the first page of the results page include content that’s pretty relevant to what we are looking for.
And for SEO, this is good news for the website owners who are willing to put in the time and effort that takes to create helpfully, and in-depth content.
The more the relevancy of your content, the better you rank on the search results page — and thus giving you an edge over any competitors still focusing just on keywords.
When it comes to the big picture, Google’s primary goal is to provide an excellent and satisfying browsing experience.
And even though content plays an essential role in that goal, their algorithm also takes the quality of the user experience for each site into consideration.
Therefore, if a page doesn’t load correctly, or is too slow, or is difficult to navigate, it doesn’t matter quite how great the content is. The user is always likely to leave anyway and search for a page that is easier to access.
This would mean that as you optimize your website, you need to focus on the factor which impacts how it displays and performs on the users’ browsers.
Make sure that it is effortless to navigate, and that it displays regardless of the device a user accesses it on.
This way, one can be confident that their rankings are not being negatively affected by technical issues and that they are not missing out on potential customers due to usability problems.
Some Tools Which can come in handy
Here are some tools for you that can help you with your on-page SEO:
- Crazy egg
On-page SEO, therefore, increases your visibility and traffic control. Make it a point you abide by these rules, and you are good to go!